top of page

 

When it comes to social media, as a small business, you have to keep in mind that social media is one of your communication efforts. In my last blog post I discussed touchpoints, and how social media can facilitate the conversation between users and companies. For companies in the food industry, these conversation are very important because these companies are not only selling a product, they are also selling a service. Therefore the more conversations they form, the greater the feedback they may receive. Today we are going to analyze how two local restaurants use their social media and discuss possible methods to increase your Google ranking.

 

First on the list is Chadra Mezza and Grill

 

Chadra Mezza and Grill is an award-winning Mediterranean and Lebanese restaurant in Fort Worth, TX. It currently has a Facebook page and Twitter page. Its primary use for Facebook is to communicate with its audience and show their community involvement. Chadra Mezza and Grill is also very admin about showing their support for other local businesses and people in the community.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is a screenshot of Chadra Mezza and Grill’s home webpage. What is particularly cool about their page is that it includes a nice welcome, a photo of the place of business, a slogan, its name, and most importantly it includes social integration by including link buttons to its social media. The good thing about including social media links is that it makes it easier for customers to connect with the brand through social media networks. Even if a brand has fan sites, including links on a company main website eliminates any consumer confusion on which method to reach you.

Chadra Mezza and Grill’s Facebook Page:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chadra Mezza and Grill has a good Facebook presence, its Facebook is a good alternative to its main website because it provides plenty of information. It includes hours of operation, type of restaurant, types of payment it accepts, as well as a price range. Chadra Mezza and Grill is efficient about using cross-marketing, it incorporates its Instagram feed to the Facebook page, as well as including a link to the main website. In its “Basic Info” section, it includes external links to TripAdvisor, Yelp, and Foursquare, which are other places its audience can search for information about the restaurant. Its “About” section is short, but it does include its slogan, so it is a nice reminder of what the company is trying to achieve, “Southern Hospitality. Mediterranean Flavor.”

 

Throughout Chadra Mezza and Grill’s feed, it is proficient about sharing information about its community involvement and support. An example would of the time it hosted Itsee Trading Co., a clothes and accessories store, and even offered their customers fee Canoli in exchange for them to make a $50 purchase from the company.

 

Another example the company shows pertaining to community involvement is its cooking classes it offers to Tarrant Area Food Bank. I think these examples are a great way to interact with your target audience because it shows that your company is a part of the community and cares about it. People will always want to be apart of something that gives back, and Chadra Mezza Grill is a perfect example.

 

Chadra Mezza and Grill's Twitter Page:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chadra Mezza and Grill’s Twitter page is used to cross-market with its Facebook page and Instagram. Most of its tweet reflects its actions that occur mainly on the Facebook page and some actions coming from the Instagram account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The next restaurant we will be analyzing is Shinjuku Station; this restaurant is a Japanese restaurant that focuses on bringing a unique experience to foodies.

Shinjuku Station is a highly recognized restaurant, but its recognition awards get in the way of featuring its social media networks. To make matters worse, the links where not functioning on my computer. I hope other viewers do not have the same experience, because it causes user frustration to not be able to link to its social media networks. It is important to keep in mind that if links do not work on your webpage, most users will not try to connect with you because they could assume you might not have a presence.

 

Diving in straight to Shinjuku Station’s type of posts on its Facebook, we can see they are advertising to adventurist foodies. Most of its content is similar to the post below; it showcases unusual foods through the use of beautiful photography. A unique aspect to showcasing the food through high definition images is giving users a better virtual experience. By creating this virtual experience, Shinjuku Station is not only adding credibility to the fact they offer one-of-kind dining experience, but they are also partaking in customer engagement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shijuku Station’s Twitter Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shinjuku’s Twitter page is more promotional compared to Chadra’s, it promotes discounts for students, as well as its featured items. Its Twitter is distinctive to its other networks, but all the social networks have the same overall feel. 

 

 
Chadra Mezza and Shinjuku are just two examples of local restaurants effectively engaging in social media out of many other restaurants and small business. Its effective efforts are not based on its presence but rather on their engagement. Simply having a presence will not create a connection with your target audience, but counts are the content you give for audience to interact with. By providing valuable content, you are also proving your audience with messages they can then share with their group of friends. In 2012, there was a rise in social interaction and its effects on search. Google, in particular, began to incorporate a huge number of social signals into its search results. This means that the more users shared on their social networks, the higher the search result was for that significant item. Therefore, if your small business is being talked about among people with a strong following, the relevance of your business increases because influential people think its cool. So if you are just getting started, or continuing your efforts, always remember to post often but keep it interesting.  

 

 

 

 

 

 

Tags:phototext

Blog Post 2

- with images

Local restaurants know how to social network 

© 2023 by MATT WHITBY. Proudly made by Wix.com

bottom of page